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Thanks for stopping by to learn more about who we are as local individual brokers and who we are as a nationally recognized brand. As a local business, we're committed to helping our clients succeed in reaching their goals, close deals and build connections in the Salem community and surrounding areas. 

Read more about our local and global legacy below!

Our Local Legacy:
Expertise. Knowledge. Client Focused.

Like you, we're local business owners with an ownership mentality. We speak your language and understand that your success, is our success. All of our brokers pair their local expertise, market knowledge and client focused attitude with a global reach to offer smart and creative solutions in order to turn your goals into maximized returns. 

Coldwell Banker Commercial Mountain West Real Estate (CBCMWRE) began when local Salem businessman and philanthropist, Larry Tokarski , founded and managed our office in 1977.  In 1984, Alex Rhoten, began working with Larry to help build the CBCMWRE name in the Salem community, while pursing his principal brokering license. After a few years, Alex decided to create his own commercial real estate company, called Rhoten Commercial, where he discovered a passion for owning a business in the Salem community, but saw the value in the CBC brand, on both a local and national level. In the mid 90s, Alex returned to CBCMWRE and embarked on the ownership of the franchise, finally purchasing the business in 1998. Alex has spent the last 25 years building the business and team at Coldwell Banker Commercial Mountain West Real Estate into the trusted,  knowledgeable and client focused name that it is today. 

To learn more about our team at Coldwell Banker Commercial Mountain West Real Estate, visit our Meet the Team page.

Our Global Legacy: 
Trusted. PRoven. Enduring.

Founded after the San Francisco earthquake of 1906, the Coldwell Banker Commercial brand was created to protect the interests of people striving to rebuild their city. As fearless entrepreneurs, Colbert Coldwell and Benjamin Banker created a "brokers only" standard, bringing honesty, and transparency to the real estate transition, and paved a rod to success outlasting all others. From the humble beginnings over a century ago to becoming a global real estate powerhouse, Coldwell Banker Commercial always puts people first. 

As one of the most recognized and well-respected names in real estate, Coldwell Banker Commercial (CBC) is a commanding global and geographical footprint with representation in primary, secondary and tertiary markets in North America and around the globe. CBC is in 40 countries, over 500 markets, and houses over 2,600 professionals. 

Coldwell Banker Commercial is:

  • Top 15 firms in the U.S. for sales transaction market share in 2021 by MSCI Real Capital Analytics

  • One of the Lipsey Company's Top 25 commercial real estate brands in 2021

  • Member firm of the International Council of Shopping Centers (ICSC)

  • Ranked 3rd in number of Certified Commercial Investment Member (CCIM) company designees in 2021, CCIM Platinum partner

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