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At Coldwell Banker Commercial, we understand that commercial real estate is a complex and ever-evolving business. We are proud to be a nationally recognized brand comprised with a team of local real estate brokers who are committed to helping our clients succeed.

Our knowledge and expertise combined with our personalized approach to each transaction allow us to provide our clients with the best real estate experience. Whether you are buying, selling, leasing, or investing in commercial real estate, our team is there for you every step of the way.

Read more about our local and global legacy below!

Our Local Legacy:
Expertise. Knowledge. Client Focused.

Like you, we are local business owners with an ownership mentality.  Our goal is to help you make real estate decisions that lead to great investment outcomes. Which is why brokers pair their local expertise, market knowledge and client-centric attitude with a global reach to offer smart and creative solutions to turn your goals into maximized returns. We understand that your success, is our success; and we want to help you take the next steps.

We all start somewhere...


Coldwell Banker Commercial Mountain West Real Estate (CBCMWRE) began when local Salem businessman and philanthropist, Larry Tokarski , founded and managed our office in 1977.  In 1984, Alex Rhoten, began working with Larry to help build the CBCMWRE name in the Salem community, while pursing his principal brokering license. After a few years, Alex decided to create his own commercial real estate company, called Rhoten Commercial, where he discovered a passion for owning a business in the Salem community, but saw the value in the CBC brand, on both a local and national level. In the mid 90s, Alex returned to CBCMWRE and embarked on the ownership of the franchise, finally purchasing the business in 1998. Alex has spent the last 25 years building the business and team at Coldwell Banker Commercial Mountain West Real Estate into the trusted,  knowledgeable and client focused name that it is today. 

To learn more about our team at Coldwell Banker Commercial Mountain West Real Estate, visit our Meet the Team page.

Our Global Legacy: 
Trusted. PRoven. Enduring.

Founded after the San Francisco earthquake of 1906, the Coldwell Banker Commercial brand was created to protect the interests of people striving to rebuild their city. As fearless entrepreneurs, Colbert Coldwell and Benjamin Banker created a "brokers only" standard, bringing honesty, and transparency to the real estate transition, and paved a rod to success outlasting all others. From the humble beginnings over a century ago to becoming a global real estate powerhouse, Coldwell Banker Commercial always puts people first. 

As one of the most recognized and well-respected names in real estate, Coldwell Banker Commercial (CBC) is a commanding global and geographical footprint with representation in primary, secondary and tertiary markets in North America and around the globe. CBC is in 40 countries, over 500 markets, and houses over 2,600 professionals. 

Coldwell Banker Commercial is:

  • Top 15 firms in the U.S. for sales transaction market share in 2021 by MSCI Real Capital Analytics

  • One of the Lipsey Company's Top 25 commercial real estate brands in 2021

  • Member firm of the International Council of Shopping Centers (ICSC)

  • Ranked 3rd in number of Certified Commercial Investment Member (CCIM) company designees in 2021, CCIM Platinum partner

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